Technology meets avant-garde, robust meets lightweight, all in a powerful mix to surpass any expectations. The EIONIC was designed with professionals in mind. The high-quality, Italian design ensures that it is both light and easy to grip. Whilst the variable temperatures and speed settings ensure that the desired results are achieved every time. The eionic is easy to maneuver and can be held in either the left or right hand, depending upon preference. This hair dryer projects vital humidity to lock moisture into even the most fragile of hair types, ensuring hair always looks healthy and gleaming. The eionic combines 2500W power with Ionic technology to reduce drying time and static.